Most mergers and acquisitions fail. Not by a small margin—by a big one. Research from Wharton shows that between 70-90% of mergers don’t deliver the value they promised. The reasons are predictable: cultural clashes, integration nightmares, and something hardly anyone mentions until it’s too late: brand confusion. You just bought another company. Now what do […]
Let’s be honest: everyone kiiiiiind of hates LinkedIn. It can feel rigid, overly curated, and at times saturated with predictable announcements and recycled advice. Yet for B2B organizations, LinkedIn remains indispensable (much like the U.S. dollar functions as the global reserve currency, for better or worse). It is not dominant because it is flawless, but […]
People don’t follow businesses, they follow people. For decades, business-to-business (B2B) marketing relied on brand-to-brand communication, with polished messaging, corporate voice, and the logo doing the heavy lifting. But that playbook is showing its age. At Sublime, we’re seeing firsthand how marketing is in the midst of a major transformation. The sheer volume of blogs, […]
Marketing a systems integrator (SI) isn’t like marketing a product. You’re selling people, process, and trust—intangibles that are hard to differentiate. And yet, SIs often take a “check-the-box” approach: launch some messaging, build a deck, and hope the leads roll in. It doesn’t work. After 25 years in and around consulting firms, including my time […]
By Megan Lynch Adler It’s been 22 years since I started Sublime, and looking at where we are now, I feel incredibly proud of how far we’ve come. We’ve doubled in size since last year. Doubled. Not because of luck or chance, but because of the work we’ve put in and the mindset that’s always […]
If your LinkedIn posts aren’t getting the traction you want, chances are it’s not the algorithm. It’s the content. Earlier this year, we wrote about why your authentic voice matters more than ever, and this holds especially true on the number one networking platform for professionals. Call us old-fashioned, but we miss the days of […]
