Key takeaways: If deals feel slower and harder to close right now, you’re not imagining it and it’s not just a pipeline problem. More outreach and better decks won’t fix it; a clearer, more relevant story will. The shift is simple but often missed: start with their world, not yours If your story doesn’t reflect […]
It’s no secret that private equity firms are exceptionally good at acquiring companies. But what often doesn’t get talked about (or not enough, in our opinion) is the challenge that almost always comes after the deal closes. We’ve spent the last decade working alongside private equity–backed companies navigating aggressive roll‑up strategies (we’re talking five acquisitions, […]
Main Takeaways Search is changing. If AI can’t clearly explain what you do, it won’t recommend you. GEO means structuring your brand so large language models can understand, summarize, and cite your business. Vague, sales-heavy language weakens your message. Clear service descriptions work better. Consistency builds authority. Your website, LinkedIn, FAQs, and third-party mentions should […]
Most mergers and acquisitions fail. Not by a small margin—by a big one. Research from Wharton shows that between 70-90% of mergers don’t deliver the value they promised. The reasons are predictable: cultural clashes, integration nightmares, and something hardly anyone mentions until it’s too late: brand confusion. You just bought another company. Now what do […]
Let’s be honest: everyone kiiiiiind of hates LinkedIn. It can feel rigid, overly curated, and at times saturated with predictable announcements and recycled advice. Yet for B2B organizations, LinkedIn remains indispensable (much like the U.S. dollar functions as the global reserve currency, for better or worse). It is not dominant because it is flawless, but […]
People don’t follow businesses, they follow people. For decades, business-to-business (B2B) marketing relied on brand-to-brand communication, with polished messaging, corporate voice, and the logo doing the heavy lifting. But that playbook is showing its age. At Sublime, we’re seeing firsthand how marketing is in the midst of a major transformation. The sheer volume of blogs, […]
