Graphic Design

I’m of that rare age group that remembers life before social media but has also spent much of my adult life, especially my professional life, engaging with it and leveraging it for my clients and my own business. If you’re reading this blog, chances are it’s because you found it through a post I created […]

To say that people have limited attention spans these days is an understatement. In fact, I’ll just be happy if you make it to the end of this blog. Between emails, texts, phone calls, FaceTimes, the tv, news, social media and everything else begging for our attention on a daily basis, it’s no wonder. As […]

While marketing fads come and go, one thing remains consistent regardless of the evolution of technology or where we are as a society – the need for creative advertisements to make your brand stand out. Maybe I’m biased, given that I do this for a living, but this is the fun part. You’ve done the […]

Do you remember when CDs first came out? I’m of the age where I most certainly do. And I remember exactly what I thought: “This will never catch on.” Alas, I’m not always right. I also thought minidisc players were going to catch on, so that tells you something. I’m from that in-between generation that […]

As the great Bob Dylan famously said, “Times, they are a changin’.” And man, are they ever. Yet, despite this, many companies are doing the same ol’ thing with the same ol’ formula when it comes to their websites, and it isn’t working anymore. It’s time to start considering the customer and how they interact […]

“The world is a book and those who do not travel read only a page.” – Saint Augustine  People are a product of their environments, and brands are no different. Which is why it’s so important to change up those environments once in a while. With that said, as the inevitable post-holiday blues kick in […]

From the first interaction an audience has with your brand, visual cues guide and shape the experience. Key brand elements like your color palette, fonts, and logo make your mark and remind your customers of you and what you represent. Your choices of icons are an essential, but often overlooked element of your cohesive brand […]

The holidays are here. Everywhere you look, you see commercial brands of all kinds putting their festive spin on products and marketing. At Sublime Designs Media, we encourage you to embrace both the spirit and your values during this time of year. Although many people perceive the holidays as a slower time for business, a […]

Capturing both your mission and your brand in one simplified image is not as easy as it looks. Consider the most successful logos in the world (like Apple or PBS) — many of them are simplified shapes splashed with bright colors. But looks can be deceiving. Top brand names spend chunks of change and hire […]

Events provide a platform to differentiate and amplify your brand. They’re often orchestrated with the express purpose of creating awareness of the brand. The strategic marketing surrounding this corporate-influenced event is called event branding. Your brand’s voice gives your organization a unique personality, makes your products and services memorable to customers, and distinguishes your brand […]

There are a lot of great lawyers out there, and you’re one of them. Instead of getting lost in the crowd, harness the power of branding to differentiate yourself and your firm from the competition. Creating a brand for a law firm doesn’t mean plastering your face and a cheesy slogan on the side of […]

When starting a business or rebranding, it can be helpful to know where the market is headed. By taking stock of emerging branding and logo design trends (and those that are dropping off), you will stay relevant with your target customer base. Below are some of Sublime’s observations on the latest and greatest design trends to get you started: […]