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Let’s be honest: everyone kiiiiiind of hates LinkedIn. It can feel rigid, overly curated, and at times saturated with predictable announcements and recycled advice. Yet for B2B organizations, LinkedIn remains indispensable (much like the U.S. dollar functions as the global reserve currency, for better or worse). It is not dominant because it is flawless, but […]

Marketing a systems integrator (SI) isn’t like marketing a product. You’re selling people, process, and trust—intangibles that are hard to differentiate. And yet, SIs often take a “check-the-box” approach: launch some messaging, build a deck, and hope the leads roll in. It doesn’t work. After 25 years in and around consulting firms, including my time […]

Marketing teams supporting the nearly 2,500 firms in the Salesforce Consulting Partner ecosystem face an ever-evolving challenge: keeping their sales teams busy with a robust deal pipeline while staying ahead of Salesforce’s relentless innovation. The introduction of Agentforce, and now Agentforce 2.0, has created big shifts in the landscape. As Salesforce leans heavily into AI-driven […]

“The only constant in life is change.” – Heraclitus As we move through the first quarter of 2025, it’s a great time to reflect on what’s working, what isn’t, and where we can improve. In the fast-paced world of marketing, sales, and business strategy (and in life in general), one thing is certain: change is […]

This year has been a strange and turbulent one, hasn’t it? As we step into 2025, it feels like humanity should be moving forward, leaving behind the challenges and hardships that have marked our history. And yet, the world still grapples with violence, hatred, and ugliness. But even amidst the chaos, there’s a quiet truth: […]

When my husband and I were planning on having a baby last year, I was admittedly nervous, but not for reasons you may think. Sure, I was thinking about the realities of what it would mean for my personal life, what it would do to my body, and all of the other things women have […]

By now, you know that content marketing is an effective way to capture the attention of current clients and potential customers, as well as a powerful supplement to your marketing strategy. Whether you’re diving into the process of designing an eBook yourself or working with a creative team like Sublime Designs Media, you can increase […]

Brand design is like fashion — trends quickly come and go. And while popular styles can come back around, it will always be in a different way. Just as your taste in clothes, music, hairstyles, partners, and living spaces evolves with age and maturity, so does your company’s brand. This evolution happens slowly, sometimes a […]