Branding

Most mergers and acquisitions fail. Not by a small margin—by a big one. Research from Wharton shows that between 70-90% of mergers don’t deliver the value they promised. The reasons are predictable: cultural clashes, integration nightmares, and something hardly anyone mentions until it’s too late: brand confusion. You just bought another company. Now what do […]

We live in a world where you can buy a stylish coffee table from IKEA for $30. This is something I could afford even as a poor college student. The IKEA coffee table is a beautiful thing. It’s a testimony to the free market, and all that goes into it—the tech-enabled supply chain and manufacturing […]

How we’re helping our clients get the most value out of working with us In today’s challenging economic landscape, businesses are rethinking their marketing strategies. In fact, I wasn’t all that surprised when I saw a recent Gartner survey that revealed marketing budgets have fallen 15% on average in 2024.  As the owner of Sublime […]

2023 was a creative year for us here at Sublime. We had a blast learning new things (resulting in three new services in 2024) and most importantly, our favorite part was getting to spend even more time with our awesome clients, who we absolutely love! Take a look at some of the highlights below. We […]

Chances are you’ve heard about and/or have been impacted by the “Great Resignation.” As of November 2021, 4.53 million Americans quit their jobs. On top of that, one in four people quit their jobs within six months of starting in 2021. But why? To us, this signals that people are realizing that employers aren’t living […]

If you were to come across one of your customers on the street and ask them if they knew everything your company does, do you think they would know the answer? While I don’t want to make assumptions, an educated guess would tell me no. I say that because this is a trend I’m seeing […]

Do you ever wish you had a crystal ball that would tell you exactly what you needed to do and say to engage your customers? Well, you’re not alone. In our last post, we talked about how to reimagine your website with a customer journey approach to target your buyers more effectively. In order to […]

Merging brands is a lot like merging lives with someone else when you get married. Although you’re dealing with more complex questions than whose blender to keep, in both situations the answers aren’t always black and white and there are a ton of variables to consider. Moreover, the decisions you make will have major and […]

One of the most common questions we get from our clients here at Sublime is “just how closely should I stick to my brand?” Our clients are wondering what guardrails exist and if so, where are they? Do all publications and events need to look just like the website and brochures, or is it ok […]

ad·vo·ca·cy Noun: public support for or recommendation of a particular cause or policy. The history books will have a lot to say about the year 2020. And not just because of the global pandemic that has collectively changed the way the world operates and lives. In the United States, it’s been a year where the […]

You may recall in our last post we touched on how to build a brand that can pivot in times of uncertainty. The “new normal” we’ve found ourselves in in 2020 is anything but normal for many reasons, and that goes for how we host events in the midst of a global pandemic. While some […]

Oof. How’s everyone doing? Seems like a loaded question to ask these days, let alone one to try to answer. You may have noticed we’ve taken a bit of a hiatus on the blog these last couple months. There’s a lot going on in the world right now (understatement of the century – we know) […]