Branding

Chances are you’ve heard about and/or have been impacted by the “Great Resignation.” As of November 2021, 4.53 million Americans quit their jobs. On top of that, one in four people quit their jobs within six months of starting in 2021. But why? To us, this signals that people are realizing that employers aren’t living […]

If you were to come across one of your customers on the street and ask them if they knew everything your company does, do you think they would know the answer? While I don’t want to make assumptions, an educated guess would tell me no. I say that because this is a trend I’m seeing […]

Do you ever wish you had a crystal ball that would tell you exactly what you needed to do and say to engage your customers? Well, you’re not alone. In our last post, we talked about how to reimagine your website with a customer journey approach to target your buyers more effectively. In order to […]

Merging brands is a lot like merging lives with someone else when you get married. Although you’re dealing with more complex questions than whose blender to keep, in both situations the answers aren’t always black and white and there are a ton of variables to consider. Moreover, the decisions you make will have major and […]

One of the most common questions we get from our clients here at Sublime is “just how closely should I stick to my brand?” Our clients are wondering what guardrails exist and if so, where are they? Do all publications and events need to look just like the website and brochures, or is it ok […]

ad·vo·ca·cy Noun: public support for or recommendation of a particular cause or policy. The history books will have a lot to say about the year 2020. And not just because of the global pandemic that has collectively changed the way the world operates and lives. In the United States, it’s been a year where the […]

You may recall in our last post we touched on how to build a brand that can pivot in times of uncertainty. The “new normal” we’ve found ourselves in in 2020 is anything but normal for many reasons, and that goes for how we host events in the midst of a global pandemic. While some […]

Oof. How’s everyone doing? Seems like a loaded question to ask these days, let alone one to try to answer. You may have noticed we’ve taken a bit of a hiatus on the blog these last couple months. There’s a lot going on in the world right now (understatement of the century – we know) […]

“The world is a book and those who do not travel read only a page.” – Saint Augustine  People are a product of their environments, and brands are no different. Which is why it’s so important to change up those environments once in a while. With that said, as the inevitable post-holiday blues kick in […]

You’ve written your mission statement. You’ve looked at competitors’ websites and marketing materials. You know the value of your offering in shifting marketplaces. But there’s one more crucial aspect of designing your brand that can make or break your efforts: connecting with your customers’ feelings, and thinking long and hard about how they might emotionally […]

Your company mission plays a major part in the way you run your company — including who you hire, what you do with profit, even down to who your clients are. But most importantly, your mission will guide all of your branding and marketing efforts. Your mission builds your brand. If your mission is about […]

From the first interaction an audience has with your brand, visual cues guide and shape the experience. Key brand elements like your color palette, fonts, and logo make your mark and remind your customers of you and what you represent. Your choices of icons are an essential, but often overlooked element of your cohesive brand […]