Marketing

I’m of that rare age group that remembers life before social media but has also spent much of my adult life, especially my professional life, engaging with it and leveraging it for my clients and my own business. If you’re reading this blog, chances are it’s because you found it through a post I created […]
If you were to come across one of your customers on the street and ask them if they knew everything your company does, do you think they would know the answer? While I don’t want to make assumptions, an educated guess would tell me no. I say that because this is a trend I’m seeing […]
Do you ever wish you had a crystal ball that would tell you exactly what you needed to do and say to engage your customers? Well, you’re not alone. In our last post, we talked about how to reimagine your website with a customer journey approach to target your buyers more effectively. In order to […]
One of the most common questions we get from our clients here at Sublime is “just how closely should I stick to my brand?” Our clients are wondering what guardrails exist and if so, where are they? Do all publications and events need to look just like the website and brochures, or is it ok […]
Your company mission plays a major part in the way you run your company — including who you hire, what you do with profit, even down to who your clients are. But most importantly, your mission will guide all of your branding and marketing efforts. Your mission builds your brand. If your mission is about […]
From the first interaction an audience has with your brand, visual cues guide and shape the experience. Key brand elements like your color palette, fonts, and logo make your mark and remind your customers of you and what you represent. Your choices of icons are an essential, but often overlooked element of your cohesive brand […]
Events provide a platform to differentiate and amplify your brand. They’re often orchestrated with the express purpose of creating awareness of the brand. The strategic marketing surrounding this corporate-influenced event is called event branding. Your brand’s voice gives your organization a unique personality, makes your products and services memorable to customers, and distinguishes your brand […]
It’s difficult to compete in today’s world. The saturated market means you must differentiate yourself to become notable. And one way to make sure you stand apart is to formulate a personality around your product or service — your branded voice. For Sublime Designs Media, branded voice is an active verb — it sets the […]
There are a lot of great lawyers out there, and you’re one of them. Instead of getting lost in the crowd, harness the power of branding to differentiate yourself and your firm from the competition. Creating a brand for a law firm doesn’t mean plastering your face and a cheesy slogan on the side of […]
You can’t build a great marketing strategy overnight. Brand testing, like all great things, takes a lot to get just right. This means you can’t let yourself get discouraged when things don’t go according to plan. Instead, think of it as one big experiment. Take the time to learn from what works and what doesn’t […]
New Year, New Marketing Trends! Out with the old and in with the new. What’s the new you ask? In 2017, customers want to be actively engaged, wherever they go, by the content they see from companies whose goods and services they use. In today’s tech dominated world, this means catering to audiences’ shortened attention […]
Finding your brand voice is one of the fundamental keys to building a strong audience. In today’s über-connected world, people are constantly bombarded by images, messages, ads and content at every corner and on every screen. The brands that break through the noise have worked hard to create their own unique voice. So how do you […]