Marketing

Main Takeaways Search is changing. If AI can’t clearly explain what you do, it won’t recommend you. GEO means structuring your brand so large language models can understand, summarize, and cite your business. Vague, sales-heavy language weakens your message. Clear service descriptions work better. Consistency builds authority. Your website, LinkedIn, FAQs, and third-party mentions should […]

Most mergers and acquisitions fail. Not by a small margin—by a big one. Research from Wharton shows that between 70-90% of mergers don’t deliver the value they promised. The reasons are predictable: cultural clashes, integration nightmares, and something hardly anyone mentions until it’s too late: brand confusion. You just bought another company. Now what do […]

People don’t follow businesses, they follow people. For decades, business-to-business (B2B) marketing relied on brand-to-brand communication, with polished messaging, corporate voice, and the logo doing the heavy lifting. But that playbook is showing its age. At Sublime, we’re seeing firsthand how marketing is in the midst of a major transformation. The sheer volume of blogs, […]

By Megan Lynch Adler It’s been 22 years since I started Sublime, and looking at where we are now, I feel incredibly proud of how far we’ve come. We’ve doubled in size since last year. Doubled. Not because of luck or chance, but because of the work we’ve put in and the mindset that’s always […]

If your LinkedIn posts aren’t getting the traction you want, chances are it’s not the algorithm. It’s the content. Earlier this year, we wrote about why your authentic voice matters more than ever, and this holds especially true on the number one networking platform for professionals. Call us old-fashioned, but we miss the days of […]

Thought Leadership conjures visions of vapid TED talks spouting Wikipedia-infused nonsense. The whole thing is a bit cringe. The truth is, anyone can declare themselves a thought leader. We may need a different term for it; let’s call it Thought Leadership 2.0 or Organic Thought Leadership, but whatever we call it, in this age of […]

How we’re helping our clients get the most value out of working with us In today’s challenging economic landscape, businesses are rethinking their marketing strategies. In fact, I wasn’t all that surprised when I saw a recent Gartner survey that revealed marketing budgets have fallen 15% on average in 2024.  As the owner of Sublime […]

You know the saying from the film Field of Dreams, “if you build it, they will come?” While that holds partially true for businesses, you also have to tell the proverbial “they” why they should come. Just existing isn’t enough.  While there is no shortage of business strategies, marketing tactics, and sales pitches, to elevate […]

I saw a meme the other day that said, “Hey, sorry I missed your text, I am processing a non-stop 24/7 onslaught of information with a brain designed to eat berries in a cave” and I’ve never felt quite so seen. It also gave me a good laugh. We’ve talked a lot about how short […]

Editor’s Note: This is a collaborative blog post between Megan Adler, CEO of Sublime Designs Media, and Christopher Doran, CEO of Invado Solutions. It’s no secret we’re living in times of economic uncertainty. It’s all the more reason (as if there wasn’t reason enough already) to make sure you’re getting the most out of your […]

I’ve said this before and I’ll say it again – people today have really short attention spans.. And for good reason. Any human who isn’t living under a rock is inundated daily with information from all angles — social media, email, phones, billboards, tv…and more. So how do you cut through the noise, especially when […]

A joint blog from Sublime Designs Media and Workshop Digital. In today’s world, it’s not enough for your website to look pretty, it also needs to convert and it needs to be optimized for search engines. From brand new websites that see a big drop in traffic, to websites with plenty of visitors that just aren’t […]