Go To Market (GTM)

Key Takeaways: Marketing is what transforms a disparate collection of acquired companies into a unified, profitable platform for private equity operators. Choosing the right brand architecture (i.e., branded house, house of brands, or endorsed model) is a core operational decision that is tied to your eventual exit plan. A successful roll-up relies on a phased […]

You know the saying from the film Field of Dreams, “if you build it, they will come?” While that holds partially true for businesses, you also have to tell the proverbial “they” why they should come. Just existing isn’t enough.  While there is no shortage of business strategies, marketing tactics, and sales pitches, to elevate […]

To say that people have limited attention spans these days is an understatement. In fact, I’ll just be happy if you make it to the end of this blog. Between emails, texts, phone calls, FaceTimes, the tv, news, social media and everything else begging for our attention on a daily basis, it’s no wonder. As […]