People don’t follow businesses, they follow people. For decades, business-to-business (B2B) marketing relied on brand-to-brand communication, with polished messaging, corporate voice, and the logo doing the heavy lifting. But that playbook is showing its age. At Sublime, we’re seeing firsthand how marketing is in the midst of a major transformation. The sheer volume of blogs, […]
Marketing a systems integrator (SI) isn’t like marketing a product. You’re selling people, process, and trust—intangibles that are hard to differentiate. And yet, SIs often take a “check-the-box” approach: launch some messaging, build a deck, and hope the leads roll in. It doesn’t work. After 25 years in and around consulting firms, including my time […]
By Megan Lynch Adler It’s been 22 years since I started Sublime, and looking at where we are now, I feel incredibly proud of how far we’ve come. We’ve doubled in size since last year. Doubled. Not because of luck or chance, but because of the work we’ve put in and the mindset that’s always […]
If your LinkedIn posts aren’t getting the traction you want, chances are it’s not the algorithm. It’s the content. Earlier this year, we wrote about why your authentic voice matters more than ever, and this holds especially true on the number one networking platform for professionals. Call us old-fashioned, but we miss the days of […]
Marketing teams supporting the nearly 2,500 firms in the Salesforce Consulting Partner ecosystem face an ever-evolving challenge: keeping their sales teams busy with a robust deal pipeline while staying ahead of Salesforce’s relentless innovation. The introduction of Agentforce, and now Agentforce 2.0, has created big shifts in the landscape. As Salesforce leans heavily into AI-driven […]
“The only constant in life is change.” – Heraclitus As we move through the first quarter of 2025, it’s a great time to reflect on what’s working, what isn’t, and where we can improve. In the fast-paced world of marketing, sales, and business strategy (and in life in general), one thing is certain: change is […]
