Having the right sales team is only half the battle. They need the right story and content to win: from effective positioning to a killer deck and content that helps further the sales process.
Sublime will supercharge your sales team with everything they need to sell more. This starts with the right positioning — ensuring your story connects with customer pain points. And then extends to a winning pitch deck and collateral, like one pagers, to help quickly communicate your value prop.
Finally we can help target prospects at each stage of the sales cycle to put content in front of them that helps move them through the funnel.
We are killer storytellers, from sales decks to fundraising presentations to keynotes. Our clients have leveraged our storytelling talents to present themselves in the best light, and win hundreds of millions of dollars in business over the past few years.
Our storytelling workshop always starts with a deep dive into your customers, their needs, and their pain points. We also spend time looking at competitors and the market to ensure your story is both relevant and connected. From there, we walk you through a clear and easy-to-use framework to create a compelling story about your company and your customers.
Our workshop is a great way to bring together disparate opinions and create one source of truth so everyone in your company is saying the same thing, in the same way. Most importantly, it will help create a framework that you can use as the foundation for all of your marketing and sales materials — from keynotes to pitch decks to one pagers and your website.
The right messaging and materials help your sales team show up with a pitch that actually lands. We build the story and collateral around what your company does, align it with your brand, and give your team what they need to have better conversations and close more deals.
First call decks, one-pagers, messaging and positioning frameworks, email nurture flows. We also do custom work — if a client has a big deal in play, we can step in to build a custom deck or support the pitch directly.
Through customer interviews, internal interviews, competitive intelligence, persona work, and workshopping. We also listen to call recordings and gather feedback from sales reps about how the material performed: what resonated and what didn’t.
We look at conversion metrics across each stage of the funnel, along with the qualitative insights your reps gather during sales conversations. Together, those inputs help us identify which pieces of sales collateral need to be updated, which may need to be replaced, and where inconsistent messaging could be getting in the way of closing deals.
Yes. This is one of the areas where we can be especially helpful. We work with representatives from both marketing and sales to develop a unified messaging model that both teams can use. Marketing can use it to create clearer, more consistent content, while sales can use the same core messages in conversations with prospects and customers.
