Graphic Design

Capturing both your mission and your brand in one simplified image is not as easy as it looks. Consider the most successful logos in the world (like Apple or PBS) — many of them are simplified shapes splashed with bright colors. But looks can be deceiving. Top brand names spend chunks of change and hire […]

Events provide a platform to differentiate and amplify your brand. They’re often orchestrated with the express purpose of creating awareness of the brand. The strategic marketing surrounding this corporate-influenced event is called event branding. Your brand’s voice gives your organization a unique personality, makes your products and services memorable to customers, and distinguishes your brand […]

There are a lot of great lawyers out there, and you’re one of them. Instead of getting lost in the crowd, harness the power of branding to differentiate yourself and your firm from the competition. Creating a brand for a law firm doesn’t mean plastering your face and a cheesy slogan on the side of […]

When starting a business or rebranding, it can be helpful to know where the market is headed. By taking stock of emerging branding and logo design trends (and those that are dropping off), you will stay relevant with your target customer base. Below are some of Sublime’s observations on the latest and greatest design trends to get you started: […]