Branding

Design and marketing trends are a funny thing. In today’s world, videos can go viral and then be passé in a week, looking at you Left Shark. So it’s important to remember that just because something is “trending,” it doesn’t mean it’s right for your brand. So how do you know? Great question! The easiest […]

You can’t build a great marketing strategy overnight. Brand testing, like all great things, takes a lot to get just right. This means you can’t let yourself get discouraged when things don’t go according to plan. Instead, think of it as one big experiment. Take the time to learn from what works and what doesn’t […]

Finding your brand voice is one of the fundamental keys to building a strong audience. In today’s über-connected world, people are constantly bombarded by images, messages, ads and content at every corner and on every screen. The brands that break through the noise have worked hard to create their own unique voice. So how do you […]

The Holidays pose an interesting challenge for brands of all sorts. As soon as the leaves begin to change, it seems as if every brand begins to offer some sort of “holiday” item. From Eggnog Lattes in classic red cups at Starbucks to crazy Black Friday deals at Bloomingdales, it seems like everyone has their […]

“Being well-dressed is a beautiful form of politeness.” While this lovely aphorism is usually interpreted in reference to clothing, there are important lessons within it that relate to brand identity.  A “well-dressed” brand is the utmost form of politeness, and marketability, when approaching prospects.  It’s the difference between a warm greeting and a cold shoulder. […]

Always stay on brand: this is possibly the most important thing to keep in mind as you are building your effective marketing strategy. But what does that mean? Well, it means outlining what your brand stands for ahead of time and then using the same messaging and design elements consistently, across everything you do. Brands […]