Strategy

Do you remember that really boring person at the last party you went to? The one that had nothing to add to the conversation? Of course not, no one does. I bet you do remember that interesting and engaging person and that is why branding is so important. In today’s attention-grabbing world, it is your […]

Over the course of your change management project, a member (or members) of your team will get stuck at one point or another. While this is inevitable, it is imperative that you move the whole team through the change together — no one left behind. The best way to guide your entire team through a […]

Communication is the leading indicator of the success of a change management project. According to a survey conducted by McKinsey & Company, business transformations are eight times more likely to succeed if senior managers communicate openly with their entire organization. The most common mistake we see in change management is a lack of communication. Failing […]

Congratulations! You’ve gotten buy-in from your stakeholders. Now it’s time to put your plan into action by creating a roadmap. In addition to supplying stakeholders with key information, roadmaps should always be clear and transparent. Without these two things, you risk losing stakeholder buy in. Ready to get started? Follow the steps below to ensure […]

So, you’re ready to introduce a change to your marketing team. What next? To ensure that your program is successfully adopted, you must gain the understanding and support of each and every person in your organization. Think of team buy-in as the foundation for your entire project. You will use their support, insights, and ideas […]

Learn how to stand out from the crowd with ads that appeal directly to potential clients. In a world where advertising entices us from every website, billboard, and even every bus stop, how do you make your law firm stand out? Find out in our new guide to law firm advertising: “No More Bus Stop […]

You can’t build a great marketing strategy overnight. Brand testing, like all great things, takes a lot to get just right. This means you can’t let yourself get discouraged when things don’t go according to plan. Instead, think of it as one big experiment. Take the time to learn from what works and what doesn’t […]

The Holidays pose an interesting challenge for brands of all sorts. As soon as the leaves begin to change, it seems as if every brand begins to offer some sort of “holiday” item. From Eggnog Lattes in classic red cups at Starbucks to crazy Black Friday deals at Bloomingdales, it seems like everyone has their […]

Always stay on brand: this is possibly the most important thing to keep in mind as you are building your effective marketing strategy. But what does that mean? Well, it means outlining what your brand stands for ahead of time and then using the same messaging and design elements consistently, across everything you do. Brands […]