AI

Main Takeaways Search is changing. If AI can’t clearly explain what you do, it won’t recommend you. GEO means structuring your brand so large language models can understand, summarize, and cite your business. Vague, sales-heavy language weakens your message. Clear service descriptions work better. Consistency builds authority. Your website, LinkedIn, FAQs, and third-party mentions should […]

People don’t follow businesses, they follow people. For decades, business-to-business (B2B) marketing relied on brand-to-brand communication, with polished messaging, corporate voice, and the logo doing the heavy lifting. But that playbook is showing its age. At Sublime, we’re seeing firsthand how marketing is in the midst of a major transformation. The sheer volume of blogs, […]

We live in a world where you can buy a stylish coffee table from IKEA for $30. This is something I could afford even as a poor college student. The IKEA coffee table is a beautiful thing. It’s a testimony to the free market, and all that goes into it—the tech-enabled supply chain and manufacturing […]