Protos Security’s Challenge:

Protos had grown rapidly to become the fourth-largest physical security provider in the U.S. through both organic growth and 12 acquisitions. But its brand hadn’t kept pace and didn’t reflect its evolved value prop post-acquisition. Protos needed to clearly differentiate itself, unify its brand, align internal teams, and set a strong foundation for continued growth.

Our Sublime Solution:

Sublime partnered with Protos to reimagine their brand from the inside out. We began with a deep dive into messaging that led to the Protos Promise and a renewed brand foundation. Then we translated that story into a company-wide rollout—ensuring alignment from the inside out and consistency across every customer touchpoint. We also refreshed the visual brand identity and, together with Protos, applied it across the website, pitch deck, and sales materials.

To amplify the brand in the market, Sublime launched a series of integrated initiatives:

• Demand generation campaigns to build pipeline
• Thought leadership programs to expand executive visibility
• Account-based marketing (ABM) to deepen existing relationships
• Sales enablement to improve win rates

The impact was immediate and lasting: Employees rallied around a unified brand promise, creating clarity and momentum across the business. Clear, consistent messaging strengthened market differentiation and awareness. An executive thought leadership program drove a 600% increase in LinkedIn impressions and reach within 200 days. And within weeks of the first brand awareness campaign, Protos saw a measurable increase in direct sales inquiries. 

Results:

• Overall demand gen program results:
  • Lead generation grew 139%  YoY
  • Conversions (form submissions) increased by 84% YoY
• Brand Launch Campaign results: 
  • 293 conversations with sales
• LinkedIn thought leadership program for Protos execs reached 420,000 people, led to an average increase of 9%  in followers, and an exponential increase in engagement.