Conviva: Amplifying  GTM Capabilities with a Fractional Marketing Team That Moves at Startup Speed

The Problem

Conviva had already established itself as the leader in streaming experience analytics, but leadership wasn’t interested in standing still. The company was looking to expand  into new markets and needed additional marketing firepower to match the pace of its ambitions.

The challenge was that Conviva moves fast. Really fast. Their lean, high-performing team didn’t need another hire who’d take months to ramp up. They needed an agile team that could plug in immediately, roll with rapid pivots, and deliver across the full marketing spectrum, without missing a beat.

The Solution

Conviva’s CMO, Jerome Stewart, brought Sublime on as an extension of his team, not as outside contractors, but as embedded partners ready to scale their go-to-market capabilities from day one.

Sublime came in ready to move: fast, flexible, and fully integrated. From strategic guidance and creative direction to tactical copy and design support, Sublime plugged in like a fractional marketing team, across every area where the team needed momentum.

That meant showing up across the board:

• • Sales enablement. Equipping the sales team with the decks, one pagers, case studies, and playbooks to win in new markets
  • Demand gen and ABM. Fueling pipeline with campaign ads, content, and landing pages built for impact
  • Event support. Bringing Conviva’s story to life at key industry moments

• Social media. Campaign posts, videos and more to drive engagement

As Jerome Stewart put it:

“I’ve had the pleasure of collaborating with Sublime Designs Media on multiple occasions, working with both large, established technology companies and start-up ventures. Their team consistently provides expert-level assistance in company and product positioning and messaging, which are the cornerstones of effective marketing. Additionally, their expansive skillset and expertise make them invaluable. I view Sublime Designs as a ‘load balancer’ for my team — ready to step in and provide impactful support wherever it’s needed.”

— Jerome Stewart, CMO, Conviva

The Takeaway

Conviva needed the right team, one that could match their pace, flex across disciplines, and deliver work that moved the business forward. That’s exactly what a fractional marketing partnership with Sublime looks like.