Do you remember when CDs first came out? I’m of the age where I most certainly do. And I remember exactly what I thought: “This will never …
October 4, 2021
Do you ever wish you had a crystal ball that would tell you exactly what you needed to do and say to engage your customers? Well, you’re …
August 24, 2021
As the great Bob Dylan famously said, “Times, they are a changin’.” And man, are they ever. Yet, despite this, many companies are doing the same ol’ …
July 1, 2021
When my husband and I were planning on having a baby last year, I was admittedly nervous, but not for reasons you may think. Sure, I was …
May 5, 2021
Merging brands is a lot like merging lives with someone else when you get married. Although you’re dealing with more complex questions than whose blender to keep, …
February 13, 2021
One of the most common questions we get from our clients here at Sublime is “just how closely should I stick to my brand?” Our clients are …
December 11, 2020
If you’re anything like me, this year has been a bit of a time warp. In one sense, it’s felt like the longest year ever, while at …
November 12, 2020
ad·vo·ca·cy Noun: public support for or recommendation of a particular cause or policy. The history books will have a lot to say about the year 2020. And …
September 10, 2020
You may recall in our last post we touched on how to build a brand that can pivot in times of uncertainty. The “new normal” we’ve found …
July 23, 2020
Oof. How’s everyone doing? Seems like a loaded question to ask these days, let alone one to try to answer. You may have noticed we’ve taken a …
