Strategy

July 12, 2019

Why Connecting Emotionally is the Key to Successful Branding

You’ve written your mission statement. You’ve looked at competitors’ websites and marketing materials. You know the value of your offering in shifting marketplaces. But there’s one …

March 19, 2019

What You Need to Know About How Your Mission Impacts Your Brand

Your company mission plays a major part in the way you run your company — including who you hire, what you do with profit, even down to …

October 4, 2018

Create the Perfect Brand for Your Event

Events provide a platform to differentiate and amplify your brand. They’re often orchestrated with the express purpose of creating awareness of the brand. The strategic marketing surrounding …

August 23, 2018

Sublime Tips for Creating a Branded Voice

It’s difficult to compete in today’s world. The saturated market means you must differentiate yourself to become notable. And one way to make sure you stand apart …

June 14, 2018

5 Steps to Creating a Holistic Brand Strategy that Makes a Lasting Impression

Do you remember that really boring person at the last party you went to? The one that had nothing to add to the conversation? Of course not, …

May 8, 2018

Crossing the Finish Line: A Little Help Goes a Long Way

Over the course of your change management project, a member (or members) of your team will get stuck at one point or another. While this is inevitable, …

April 27, 2018

Communication: The Secret Sauce for Successful Change Management

Communication is the leading indicator of the success of a change management project. According to a survey conducted by McKinsey & Company, business transformations are eight times …

April 17, 2018

The Road Ahead: How to Get Your Change Management Project Rolling

Congratulations! You’ve gotten buy-in from your stakeholders. Now it’s time to put your plan into action by creating a roadmap. In addition to supplying stakeholders with key …

April 5, 2018

Teamwork Makes the Dream Work: Four Steps for Getting Team Buy-In

So, you’re ready to introduce a change to your marketing team. What next? To ensure that your program is successfully adopted, you must gain the understanding and …

September 24, 2017

Sublime’s Guide to Advertising Your Law Firm | Free Download

Learn how to stand out from the crowd with ads that appeal directly to potential clients. In a world where advertising entices us from every website, billboard, …