Marketing

April 14, 2022

The Importance of Employer Branding

Chances are you’ve heard about and/or have been impacted by the “Great Resignation.” As of November 2021, 4.53 million Americans quit their jobs. On top of that, …

January 5, 2022

Do your customers really know everything you do?

If you were to come across one of your customers on the street and ask them if they knew everything your company does, do you think they …

October 4, 2021

How to Conduct a Really Effective Customer Interview

Do you ever wish you had a crystal ball that would tell you exactly what you needed to do and say to engage your customers? Well, you’re …

February 13, 2021

Just How Closely Should You Stick to Your Brand?

One of the most common questions we get from our clients here at Sublime is “just how closely should I stick to my brand?” Our clients are …

March 19, 2019

What You Need to Know About How Your Mission Impacts Your Brand

Your company mission plays a major part in the way you run your company — including who you hire, what you do with profit, even down to …

January 30, 2019

5 Key Steps to Elevating Your Iconography

From the first interaction an audience has with your brand, visual cues guide and shape the experience. Key brand elements like your color palette, fonts, and logo …

October 4, 2018

Create the Perfect Brand for Your Event

Events provide a platform to differentiate and amplify your brand. They’re often orchestrated with the express purpose of creating awareness of the brand. The strategic marketing surrounding …

August 23, 2018

Sublime Tips for Creating a Branded Voice

It’s difficult to compete in today’s world. The saturated market means you must differentiate yourself to become notable. And one way to make sure you stand apart …

January 23, 2018

Objection! To Not Branding Your Law Firm

There are a lot of great lawyers out there, and you’re one of them. Instead of getting lost in the crowd, harness the power of branding to …

March 24, 2017

The Great Branding Experiment

You can’t build a great marketing strategy overnight. Brand testing, like all great things, takes a lot to get just right. This means you can’t let yourself …