Branding

April 14, 2022

The Importance of Employer Branding

Chances are you’ve heard about and/or have been impacted by the “Great Resignation.” As of November 2021, 4.53 million Americans quit their jobs. On top of that, …

January 5, 2022

Do your customers really know everything you do?

If you were to come across one of your customers on the street and ask them if they knew everything your company does, do you think they …

October 4, 2021

How to Conduct a Really Effective Customer Interview

Do you ever wish you had a crystal ball that would tell you exactly what you needed to do and say to engage your customers? Well, you’re …

May 5, 2021

How to Pull Off a Successful Brand Merger

Merging brands is a lot like merging lives with someone else when you get married. Although you’re dealing with more complex questions than whose blender to keep, …

February 13, 2021

Just How Closely Should You Stick to Your Brand?

One of the most common questions we get from our clients here at Sublime is “just how closely should I stick to my brand?” Our clients are …

November 12, 2020

When is it Time to Use Your Brand for Good? (Hint: Now.)

ad·vo·ca·cy Noun: public support for or recommendation of a particular cause or policy. The history books will have a lot to say about the year 2020. And …

September 10, 2020

Tips for Branding a Successful Virtual Event

You may recall in our last post we touched on how to build a brand that can pivot in times of uncertainty. The “new normal” we’ve found …

July 23, 2020

Top Tips for Building a Brand That Can Pivot in Times of Uncertainty

Oof. How’s everyone doing? Seems like a loaded question to ask these days, let alone one to try to answer. You may have noticed we’ve taken a …

January 23, 2020

Travel Often, Inspire Your Brand!

“The world is a book and those who do not travel read only a page.” – Saint Augustine  People are a product of their environments, and …

July 12, 2019

Why Connecting Emotionally is the Key to Successful Branding

You’ve written your mission statement. You’ve looked at competitors’ websites and marketing materials. You know the value of your offering in shifting marketplaces. But there’s one …