Author Archive

August 24, 2021

Reimagining Websites Using a Customer Journey Approach

As the great Bob Dylan famously said, “Times, they are a changin’.” And man, are they ever. Yet, despite this, many companies are doing the same ol’ …

July 1, 2021

“I’m Not Indispensable the Way I Thought I Was” And Other Humbling Things I Learned Taking Maternity Leave as a Business Owner

When my husband and I were planning on having a baby last year, I was admittedly nervous, but not for reasons you may think. Sure, I was …

May 5, 2021

How to Pull Off a Successful Brand Merger

Merging brands is a lot like merging lives with someone else when you get married. Although you’re dealing with more complex questions than whose blender to keep, …

February 13, 2021

Just How Closely Should You Stick to Your Brand?

One of the most common questions we get from our clients here at Sublime is “just how closely should I stick to my brand?” Our clients are …

December 11, 2020

Lessons we learned in 2020

If you’re anything like me, this year has been a bit of a time warp. In one sense, it’s felt like the longest year ever, while at …

November 12, 2020

When is it Time to Use Your Brand for Good? (Hint: Now.)

ad·vo·ca·cy Noun: public support for or recommendation of a particular cause or policy. The history books will have a lot to say about the year 2020. And …

September 10, 2020

Tips for Branding a Successful Virtual Event

You may recall in our last post we touched on how to build a brand that can pivot in times of uncertainty. The “new normal” we’ve found …

July 23, 2020

Top Tips for Building a Brand That Can Pivot in Times of Uncertainty

Oof. How’s everyone doing? Seems like a loaded question to ask these days, let alone one to try to answer. You may have noticed we’ve taken a …

April 29, 2020

Keep Your Design Team Sane: Pro Tips for Managing Design Projects Remotely

Managing a project remotely isn’t easy, and it’s even harder when it’s a creative project with heavy visual components. Have you ever tried describing a painting in …

January 23, 2020

Travel Often, Inspire Your Brand!

“The world is a book and those who do not travel read only a page.” – Saint Augustine  People are a product of their environments, and …