The California Guide to Growing & Managing a Law Office is a comprehensive guide for California attorneys. The 600+ pages provide essential information on all aspects of running a law firm, from finances to ethics. As a multi-section project, this book was written by more than 25 authors, all representing different Sections of the State Bar of California. Each author had his/her individual style and approach to writing, making for an incohesive storyline.
Sublime Designs was brought in to manage the publication production process: manage, edit, and design the book. In order to stay on top of the book's progress, they created an extensive tracking system to manage the authors and their contributions. Sublime then edited the book in order to create a consistent style and voice for the book.
Next, Sublime created a template for the layout (in additional to designing the cover) and created an initial proof of the book before proofreading and sending to press. The final step was to create marketing materials for the book, including a postcard and print ad that would appear in various State Bar publications.
The Marin Municipal Water District (MMWD) needed design and branding help in order to make their Rebates campaign a success.
Sublime Designs began by brainstorming concepts for the campaign logo design - using bright, bold colors that would attract the eye. We worked closely with MMWD to ensure the imagery matched the messaging they hoped to convey and worked with their team to revise the logo and pair it with a background image for use on ads, posters...etc.
Once the logo was approved, Sublime worked with MMWD to apply the logo and design concept to marketing collateral including brochures, brochure holders, posters, static cling stickers, and more. Finally, an ad campaign was created and tailored for local publications.
River Terrace Inn was at a crossroads and ready to move to the next level by bringing in more guests and bumping up its ratings. But with an outdated logo and inconsistent messaging, it was communicating a very different image than what it hoped to portray. By rebranding itself, the hotel hoped it would have a fresh start and a new look to help it accomplish its goals.
Sublime began by working with the River Terrace Inn staff to develop a comprehensive branding strategy that included a new identity design and consistent messaging. This brand was then developed into a logo and applied to all of the hotel's print and web collateral including, letterhead, envelopes, brochures, rack cards, mugs, pens, notepads, menus, signage, room keys, website, and more.
The hotel then hired Sublime to redesign and produce its monthly e-newsletter. The newsletter's fresh new look and messaging (focused on bringing "insider" tips about Napa's best-kept secrets) drew readers in, encouraging them to stay an extra night and explore Napa.